Toolkit for Aligning Sales, Marketing and Customer Success

This survey, based on work by Philip Kotler, Neil Rackham, and Surj Krishnaswamy, enables you to measure how well cross-functional teams are working together.  In this case, the survey specifically addresses collaboration between sales, marketing, and customer success teams.

How the toolkit can help alignment:

  • Establishes a baseline
  • Identifies areas of improvement
  • Highlights team strengths
  • Offers transparency into organizational goals